EURIG Druce is the new Managing Director of Peugeot UK, effective immediately.
Eurig steps up from his role of VP of Stellantis Sales but will continue his VP responsibilities for B2B sales.
An exceptionally experienced automotive professional, for three years he was Managing Director of Citroen UK, before being appointed to his VP role in January 2023.
On his appointment, Druce said: “Peugeot continues to go from strength to strength, and I am delighted to return to where I started my journey in the industry. With the largest range of electric vehicles in the UK market, I look forward to realising the true potential of the brand, with our dealer network.”
Druce will report to Maria Grazia Davino, Managing Director, Stellantis UK. He replaces Adam Wood, who was appointed Managing Director in January 2023, who leaves the company for “a new adventure”, to quote his post on LinkedIn.
Maria Grazia Davino said: “I am delighted to welcome Eurig to the Peugeot UK team, his depth of experience will prove invaluable and help ensure the continued progress of the brand in the UK market, with its dealer network and partners. I look forward to continue working with him over what will be an exciting period, as we launch new product and electrified technologies to the market. I thank Adam for his work and wish him success for the future.”
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